Airline Industry : Operation Assignment Answers
Answer:
The issues that should be taken care:
Security: The cargo screening should be there. There should be the change in the air cargo, which affects the business.
Quality: Cargo is the competitive business and it is being analyzed that around 95% of the cargo goes by sea and the rest 10% by air. In case, there is a delay customers should be known beforehand about it.
Rates: The rates should not be unnecessarily discounted. wasting money should promotions for the wrong customers is irrelevant.
Resources: The resources should not be misallocated to the unprofitable segments of the production.
4. The company should look at the internal conditions and use the common tool of the value chain. The value chain identifies the employee skills, infrastructure, technology, operations that are being used by the company. To communicate with the external environment the Company should understand its SWOT Analysis, PESTEL framework and the Porters five forces model.Bibliography
Aslani, S., Modarres, M. and Sibdari, S., 2014. On the fairness of airlines’ ticket pricing as a result of revenue management techniques. Journal of Air Transport Management, 40, pp.56-64.
Denizci Guillet, B. and Mohammed, I., 2015. Revenue management research in hospitality and tourism: A critical review of current literature and suggestions for future research. International Journal of Contemporary Hospitality Management, 27(4), pp.526-560.
Kim, W.C. and Mauborgne, R., 2014. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
Merkert, R. and O’Fee, B., 2013. Efficient procurement of public air services—Lessons learned from European transport authorities' perspectives. Transport Policy, 29, pp.118-125.
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