Managing In Organization: Multinational Companies Assessment Answer
Answer:
Turbulence as faced by GM during 2008 to 2013
The year 2008 had marked the bold new beginning for the leading car manufacturing company in the US, General Motors. The year 2008 saw the headquarters of the company to be tur
ning into a museum like aura. In the year 2013, the company was forced to implement massive restructuring processes in its business operations owing to the announcement that it made to cease the manufacturing of cars in Australia by 2017. The company also made a historic announcement of employing the first female CEO in 2013. This marked the evidence of the turbulence that the company faced during the past few years. In 2013, the company revealed the new model in public, which they named as Chevy Volt (Helper & Henderson, 2014). The car used petrol generator for assisting its electric drive unit, the launch of which proved to be pivot moment in the history of the company (Jurkovic et al., 2015).
GM market share after deciding to cease the manufacturing of cars in Australia 2017
Owing to the smaller market, huge manufacturing costs and limited exports of the cars in Australia, the GM Company has been facing immense business pressure. It is significant to note that the company leader of car manufacturing companies in the US with the current share of 52 percent on the global market (Walker, 2014). However, the company’s decision of ceasing the manufacturing of cars in Australia would be affecting its market share; the CEO of the company is of the belief that his team would be developing its trademark innovative strategies.
Implications for New Zealand market
GM has been manufacturing engines and vehicles in New Zealand since 1926. Thus, with Chevy Volt and a large number of reputed brands including Chevrolet, Saturn, Pontiac and Cadillac, there is every possible reason for the company to succeed in the country (Clibborn, 2012).
References
Clibborn, S. (2012). Local responses to a global downturn: Labour adjustment in Two Multinational Companies. Journal of Industrial Relations, 54(1), 41-56.
Helper, S., & Henderson, R. (2014). Management practices, relational contracts, and the decline of General Motors. The Journal of Economic Perspectives, 28(1), 49-72.
Jurkovic, S., Rahman, K., Bae, B., Patel, N., & Savagian, P. (2015, September). Next generation chevy volt electric machines; design, optimization and control for performance and rare-earth mitigation. In 2015 IEEE Energy Conversion Congress and Exposition (ECCE) (pp. 5219-5226). IEEE.
Walker, A. L. (2014). The Martian's Daughter-A Memoir. Research Management Review, 20(1).
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