Strategies By Organization In Meeting Assessment Answer

increase the market share as well as retention of customer base.  For instance, organizations may have the required product offerings for their customer base but lack in customer service level (Kaufman et al. 2013). This action will pull the customer base and change it into the competitors in next level.

It is advisable for the organization to plan in achieving quality, time and cost specification. It is required to identify the needs about  the following criteria:

• Quality of products and services
   
  
• Accessibility of products and services
   
• Cost of Purchase
   
• Methods of delivery and time allocation

Data and records for meeting customer needs

Market research helps to analyze the products as well as services in attracting the target groups. This specified target group should meet the needs as well as expectations of customers. It is important to identify the quality requirements of the organization as well as customers (Homburg et al. 2013). Market research helps in revealing the approach of product as well as service level of life cycle. It is required to detect the changes in customer quality with respect to standard expectations. It is necessary to identify new opportunities as well as new markets. Operational changes need urgent attention in pointing out the organizational system in the most appropriate form.

2. Monitoring and evaluating procedures followed in understanding the market conditions

It is possible to evaluate the customer needs by formal surveys, questionnaire, observations as well as focus groups. It is essential for any organization to identify target market and typical customers who are interested in the products and services (Hollensen, 2015). It is necessary to gather reliable information from national as well as census statistics. This will help in focusing on cost factors and designing marketing activities in an overall manner.

3. Method of collecting customer feedback

Front-line sales feedback consultation

The main role of sales personnel is to speak directly with the customers and identify their issues that frustrate them and cause irritation. It is important for these sales personnel to communicate effectively on the problems faced by the customers on a daily basis. These feedbacks will help organizations to come up with new ideas in their product offerings in the most appropriate form. For instance, when a customer calls for placing an issue, it is recommended that the sales personnel task few probing questions (Kotler et al. 2014). These questions will help in collecting a feedback to make the necessary adjustments in product offerings as well as services in an overall manner. Organizations need to use the questionnaire method while collecting information from targeted customers. These questions can be either formal or informal in nature. Some of the possible methods and procedures are as follows:

Usage of telephone and written survey questionnaire techniques

Conducting  on-spot interviews

Casual enquiries related to product and service quality from the customers

Recording of complaints and resolution procedures

Discussion on the customer service interface

4. Consultation with internal and external customers and other stakeholders

Organizations need to consult with internal as well as external customers and make its product offerings in an overall manner. Organizations should understand the grievances of employees and view their work performances (Hutt and Speh, 2012). Employees working in an organization should be able to perform well and improve their work in an overall manner. The main aim of organizations is to maximize their profits with minimum utilization of available resources. It is important for the organization to highlight the positive feedback and reward the employees. Motivating the employees for their performance helps them to work more and generate revenue for the business enterprise. Employees working in an organization should be able to attain customer services and share with certain techniques and strategies. It is necessary for the organization to share information and encourage its employees by involving in the healthy work cultures in an overall manner (Sheth and Sisodia, 2015). Workers should be satisfied with their work and make efforts in maintaining good customer relationship.

5. Managers and Supervisors ensuring team members to possess the relevant skills

Managers should use the 360-Degree evaluation to monitor its team members as well as individuals working in an organization. It is the role of the managers to collect the information as well as analysis of the regular procedures. This includes:

Level of Team Performance

Adherence towards products as well service quality

Identification of improvement areas

It is necessary for the managers and supervisors to focus mainly on the team members and maintain balance and communication process. This will help in viewing the individual performance of team members and provide an opportunity for growth factors. Guidance by the managers will help the team members to achieve the quality and maintain delivery standards in the most appropriate way (Foxall, 2014). It is required for the managers and supervisors to manage its team members and enable decision-making solutions in an overall manner. Certain desirable skills possessed by team members working in an organization that need to be identified are as follows:”

Interpersonal skills

Problem solving ability

Communication skills

Conclusion

From the above study, it is noticed that organizations needs to identify the needs of the customers and make necessary adjustments wherever required. It is important to consider the fact that feedback from customers will help the organization in designing products offerings as well as services.

Reference List

Foxall, G. (2014). Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge.

Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.

Homburg, C., Kuester, S., and Krohmer, H. (2013). Marketing management: A contemporary perspective. McGraw-Hill Higher Education.

Hutt, M., and Speh, T. (2012). Business marketing management: B2B. Cengage Learning.

Kaufman, D. L., Inglis, A., Weiland, T. J., Darrow, J. E., Nicholson, A. L., Jay, J. R., and Pratt, J. C. (2013). U.S. Patent No. 8,542,816. Washington, DC: U.S. Patent and Trademark Office.

Kotler, P., Keller, K. L., Ancarani, F., and Costabile, M. (2014). Marketing management 14/e. Pearson.

Sheth, J. N., and Sisodia, R. S. (2015). Does marketing need reform?: Fresh perspectives on the future. Routledge.

Wilson, A., Zeithaml, V. A., Bitner, M. J., and Gremler, D. D. (2012). Services marketing: Integrating customer focus across the firm (No. 2nd Eu). McGraw Hill.