Bcom 301 Business Communications : Assessment Answer
Answer:
Social media has several advantages and disadvantages that are faced by companies when they try to approach any new country. The social media usage and access is different in every country and every organisation must have a good understanding of the factors which create an impact on the social media usage. China and Mexico have different exposures to social media which makes the approach of the company different. China has no exposure to social media platforms such as Twitter and Facebook, hence franchises would not be able to approach the customers of the country through such social media platforms (Zhou & Wang, 2014). However, the people of China are very active socially which makes an easy way for the franchises to attract the customers. The people of China are more prone to buying commodities online, therefore, the franchises would be able to make quite a high sale through social media in China. However, the language used in the country is Chinese, therefore, the company has to be proficient in the language other than English. The population of Mexico is also active in using social media hence there is a wide base of customer which can be attracted by the people of franchises. English language can be used as a means of communicating with the customers of the country (Guesalaga, 2016). The people of Mexico also enjoy online shopping, therefore, the purchasing habit of the people would influence the sales of the franchise.
Business etiquette is important for every company and franchise. There are certain rules that should be followed when dealing with customers online. Tripathi and Bains (2013) every company should share contents about their business, however, there should not be any kind of over-sharing which would cause problems for the customers. Too much information could lead to a disturbance on the part of the customers, especially in social media sites. The information shared by the companies should be clear to the customers so that they do not have to take extra measures to derive the important information about the franchise. Moreover, the people who are in charge of the social media customers should behave in a professional and appropriate manner with the customers. There should not be any misbehaviour from the service providers under any circumstance. Furthermore, no false information should be shared by the company in any way which misleads the customers as this is unethical in nature.
Audretsch, Lehmann and Wright (2014) global technology has contributed majorly to the change in social media and online commerce, since people has a wide access to web sites and other technologies. This has changed the way businesses operate and reach customers. Technology has made it easier for the franchises to reach the customers and communicate with them since many channels are available to them to form the bridge that would help them to increase their sales and their global image. Global technology majorly contributes to increasing the customer base of the company by opening different ways which would help the customers and the company to contact each other and gain knowledge of the services and products that are sold by the company.
References:
Audretsch, D. B., Lehmann, E. E., & Wright, M. (2014). Technology transfer in a global economy. The Journal of Technology Transfer, 39(3), 301-312.
Guesalaga, R. (2016). The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media. Industrial Marketing Management, 54, 71-79.
Tripathi, A., & Bains, A. (2013). A Study of Indian CSR practices in small and medium enterprises.
Zhou, L., & Wang, T. (2014). Social media: A new vehicle for city marketing in China. Cities, 37, 27-32.
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