Biz101 Business Communications: Social Media Assessment Answer

Answer:

Topic: Social Media - Concept And Use In Workplace To Communicate

Research sources

• The first resource used is Journal that is titled as “Social media affordances and governance in the workplace: an examination of organizational policies”.

• The second reference used is Journal named as “Social media in the workplace”. This provided deep understanding of the various social websites that are useful in workplace to communicate.

• The third reference used is titled as “5 benefits of social networks at work.”

• The fourth reference which was used in the report is named as “five problems social media can cause in the workplace and how to avoid them.”

Chosen communication strategy 

• Social media is the communication strategy chosen to communicate with the workforce at organization.

• It helps in knowing the effective use of social media in communicating with employees as well as departments.
  
  
• Use of social media helps the employees in updating from the organisation changes or policies.

Key Findings: About Company

• It is Australian based fashion industry.

• It was founded in 1991.

• Deals in clothing of men, women and teenagers.

• Employee 17000 staff in Australia and has 1500 stores nearly.

• The best performing fashion retailer in 2017.

Concept of social media  

It means sharing of information or ideas based on computer technologies.

• An effective tool to communicate better at workplace (Merrell, 2015).

• A tool created for visitors to upload and download the information.

Facilitates easy sharing of information among employees at one time.

It creates a sense of belonging in the workplace and provides affirmation for employees regarding any role (Ngai, Tao & Moon, 2015).

• Brings continuity in the work by providing easy access to the employees at any time.
  
  
• Helps employees in making professional connections which result in increasing sales, new ideas and create opportunities for business

Role of social media: Cotton On

• The company makes use of Yammer to communicate employees within the organization. It keeps them update with organizational changes.

• A private hub is created so that company’s employees can communicate and work from distance.

• It makes use of social media to send reminders, because in today’s time every people have social media sites on their phones.

• Company make use of their own website to communicate rapidly with their employees regarding changes in company policies or rules and regulations.

• The use of Whatsapp group helps member to know each other.

• In Cotton On, social media proves to be great way in sending reminders to employees.

• Sometimes, company wants to meet employee instant, but it is not possible to meet at time.

• In this case, the company make use of Skype which provide easy access to employer as well as employees to discuss anything.

Key Findings

• Social is an effective tool to communicate in 21st

• With use of social media, communication is possible anytime due to its easy access.

• Cotton On company is the best performing fashion retailer in 2017.

• It has various social media strategies to communicate effectively at workplace.

• Using social media, Cotton On communicate and share any information any time with their employees.

• Using social media, company face many issues which need to be solve to communicate better at workplace.

• Cotton On uses various policies in order to minimise the misuse of social media in the company.

Recommendations 

• Cotton On Company should more focus on the open door policy that helps employees in resolving their complex issues by speaking directly to their seniors.

• Time to time training sessions should be held so that employees come to know regarding changing policies or expectations (Vaast & Kaganer, 2013).

• Company should make strict announcement not to upload company data without the notice of company.

• Declaration of specific time to solve queries in order to save the time.

• Preparation of social media policy that sets the guidelines and expectations regarding use of social media in appropriate way.

Conclusion 

• Social media is an important part of the organization to communicate effectively.

• It provides easy access to share information anytime.

• It can manage the various employees at one time.

• Sometimes it poses threats to the organization.

• It can lead to leaking of such information that required to be kept confidential.

References 

• Merrell, J.M. (2015). 5 benefits of social networking at work.Retrieved from: https://workology.com/5-benefits-of-social-networks-at-work/
• Zeiger, S. (2018). The Disadvantages of Social Networking in the Workplace. Retrieved from: https://smallbusiness.chron.com/disadvantages-social-networking-workplace-21064.html

• Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33-44.

• Vaast, E., & Kaganer, E. (2013). Social media affordances and governance in the workplace: An examination of organizational policies. Journal of computer-mediated communication, 19(1), 78-101.