Brd209 Creativity And Innovation | Assessment Answer

1.Describe symptoms of the (fictitious) disease named according to your two words.

2.Write the headline for the news story involving your two words.

3.Describe the business (e.g. what it sells) named with your two words.

4.Who are the main competitors or customers, business history etc?

1. What are the 4 key ideas that needed to come together for the category of product to arise and when did they occur? Justify why you believe these are the key innovations. Consider if the product would still have arisen if these innovation hadn't occurred.

• Note by 'category' I mean (for example) all toothbrushes, not just the specific brand of toothbrush you have. To take the example of a car (because it is not from the bathroom), candidates for key ideas would be the development of the wheel, metallurgy, combustion engine, petroleum refinery, public infrastructure to enable roads.

2. What are the recent innovations that have occurred in the product category, specifically in the last 10 years? Again, justify why you believe these are the key innovations.

3. Predict 2 key innovations to this product that could occur over the next 10 years? Why?

4. In the distant future, e.g. 50 to 100 years, will the product still exist if not what has replaced it? If so, what crazy futuristic features could it have?

Wicked problems are problems that are complex, hard to define, generally do not have an easy solution, have lots of vested interests and perhaps all options for solutions are in some way bad or a poor compromise climate change, gun control, sugar over-consumption, water scarcity, political conflict, aging or growing population. 

Choose an organisation (e.g. private, government, non-profit) that you believe are trying to make a difference to a wicked problem (e.g. one discussed in your workshop) through creative and innovative methods.

1. What activities of the company do you consider to be creative and innovative, that is, why did you choose it?

2. Briefly, what is it about the organisation's structure (e.g. size, age, market segment, beginnings (history) contributes to its creativity? Again justify why you think so.

Answers:

Perturbing Thoughts

The Slugger Company limited is a fast food processing company that deals with the sale of food fries, seafoods, sardines, coconut, and tuna. The Slugger Company faces stiff competition from other food outlets in the market. The Company faces competition from MacDonald’s since MacDonald’s is also a fast food company that has operated in the market for more than 50 years. Slugger Company was established in 1913 and has operational branches in more than 12 countries. The products sold by Slugger Brand are purchased across the board. The organization serves all levels of income earners (Anderson, Poto?nik & Zhou, 2014 pp.1297-1333). The products are mostly sought by the idle aged and the old people due to the nutritional value of the products. The company has extended its operations from a small scale mini supermarket to a substantial fat food processing company. Founded in 1913 by an American philosopher Macdonald. It has advanced over time to be one of the most reputable companies worldwide known for its best products that every consumer would wish. This company operates on a large scale basis and has employed more than 800 employees in its retail branches. The operations of the company are based on the rules and regulations of a private limited company. The decisions concerning production in the company are made by the board of directors who have an overall say in the decisions that may impact the productivity of the company. The company has many outlets located around the country. Thus the regional managers are responsible for coordinating the staff operations in the service delivery and production processes (Silvia, 2015 pp.599-606)

Innovation in the Bathroom

Bathroom Taps

 The recent survey shows that various changes and creativity have occurred in the bathrooms in the last ten years. These have seen different designs of bathroom taps being invented in the market. The establishments of push button taps is a significant innovation. This needs less effort in the tap activation where gentle pushing down makes the rap to release water. These taps are enhanced with an automatic shut off which shuts off after some time to minimize water wastage. The innovation of tap turners has been essential in the creation of a handle which makes operating the tap easier. The advantage of these tap turners is that one does not need to change the bathroom tap that currently exists (Hatch, 2014).

In the next ten years, more innovations will be witnessed. These include the shower mixer taps. This entails a muted system whereby the water which will be flowing through the pipes will be inaudible. Touch fewer fixtures are also predictable in the scene of innovation into the tap industry. In the ten years to come, the sinks and toilets will be flushed without touching the knob of the tap in the physical state. Bathrooms are usually exposed to lots of bacteria which may cause a lot of infections; there is a possibility of the touchless fixtures being introduced to avoid the spread of the bacteria and cut down the costs incurred in the cleaning of the bathrooms to maintain the sanity of the showers.

Powerful lushes is also a key innovation to watch in the next ten years. The manufactures of taps will tend to work hard and ensure that they deliver valves which have a powerful flushing action along minimum water levels. This will not only sever as a necessity for the modernization of the bathroom surrounding but also save water hence ensuring the eco-friendly environment in the bathroom. These future innovations are to be seen in the next ten years. The powerful lushes will be pushed by the need to have a faster means of operating the taps(Cavell, 2018). This mechanism will be essential in the maintenance of cleanliness of the bathrooms at all times with minimized costs.

The bathroom taps would still be in existence in the distance future. However, there will be many changes here and there to enhance the efficiency and productivity of the valves. The taps will have crazy futuristic features that will be accompanied by very many enhancements in the advancement of the tap modeling. There will be the innovation of premier waterfalls. The taps will be modeled in such a way that the feature will create a spout hence bringing about a waterfall effect as water is spilled into the basin (Šunji?, 2018 pp.45-65).

. There will be a curved styled tap which follows more geometric lines thus an ultra-Freya tap. These taps will have a different appearance. Therefore these are innovations that are to be expected in the future hence we cannot be delighted with them because of the uncertainty of possible outcomes of the future technology.

Creativity and Innovation in organizations

The climate change in Singapore has always posed challenges to the productivity by Ayam Brand (Amabile & Pratt, 2016 pp.157-183). This is due to the high levels of overheating in the country. Global warming makes it difficult for food processing industries to thrive in the market. The political landscape also in Singapore is unstable. Then much political intolerance in Singapore makes it unpleasant for the attachment of the companies to maximize production. However Ayam Brand as a competitive company has been in apposition to overcome this due to the technical nature of the plans it implements in its operations. The creativity nature of the activities is critical in ensuring that it defeats the problems.Ayam Brand is a multinational food company based in Singapore(Herrmann & Nehdi, 2015). The company manages to capture a large population size due to the levels of creativity and innovation in the company. Ayam Brand sailswith the theme “Healthy Diet for Creativity" whereby it organizes an art competition that is held nationally. In the match, more than 200 people attend the game. The main essence of doing so is to enable the ordinary citizens to express their ideologies and life perceptions through art. The parties involved in the art competition do weaving, embroidery, and paintings (Hammond, 2017).

Ayam Brand deals with canned products. However, it innovated new mechanisms of selling high-quality products which are usually canned without any preservative yet legitimately certified. Instead of chemical preservatives, Ayam Brand use additives such as BHT and also ensure that the products in the market are sold with their preservatives in the form of salt and sugar(Park, 2017).

The Ayam Brand is a sizeable multinational company that is privately limited. The parent company of Ayam Brand is the Denis Frères Group of companies. It has branches in more than eight countries and employs more than 1,000 employees. Ayam Brand has been in the market of the food industry for 12 years now. The company was founded in 1892 by a French citizen, Alfred Clouet and he spread the brand of the company globally.. Initially, the company emphasized with the supply of food together with building materials. The food brand then came to be created to be a seal of quality since, at the time, foods that were canned were considered to be very luxurious. It has developed over time to be one of the most reputable companies in Singapore as it produces more than 65 million cans of food products in the market (Staw and Sutton, 2000). The commodities by Ayam Brand are used all over the population form the middle-class earners to the low-class earners. Ayam Brand applied creativity to maximize its production fully. The arrangement of the art competition is vital in enabling the customers' base to increase in size. The creativity by the firm promotes intercultural connections and encourages empathy thus boosting the sales by the firm.

Bibliography

Staw, B.M. and Sutton, R.I. eds., 2000. Research in organizational behavior (Vol. 22). Elsevier.

Amabile, T.M. and Pratt, M.G., 2016. The dynamic componential model of creativity and innovation in organizations: Making progress, making meaning. Research in Organizational Behavior, 36, pp.157-183..

Anderson, N., Poto?nik, K. and Zhou, J., 2014. Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework. Journal of management, 40(5), pp.1297-1333.

Hammond, R., 2017. Smart Retail: Winning ideas and Strategies from the most successful retailers in the world. Pearson UK.

Hatch, M., 2014. The maker movement manifesto: Rules for innovation in the new world of crafters, hackers, and tinkerers. New York: McGraw-Hill Education.

Park, R., 2017. Value engineering: a plan for invention. Routledge.

Silvia, P.J., 2015. Intelligence and creativity are pretty similar after all. Educational Psychology Review, 27(4), pp.599-606.

Šunji?, I., 2018. Narrative Strategies in the Works of Contemporary Female Writers of Bosnia & Herzegovina. Transcultural Studies, 14(1), pp.45-65.