BSBMGT616
Assessment Task: 01
Answer:
Answer:
Answer:
Answer:
Conducting SWOT analysis
Strength · What are the unique skills? · What experiences do you have? · What do you do better than your competitors? · What specialized knowledge you have? |
Weakness · In what area do you need to improve · What resources do you lack? · What cost you time or movey? · What parts of your business is not profitable? |
Opportunities · What are business goals you are currently working towards? · How can you use technology to enhance your business? · How can you do more for your existing customer? · Are there any new target audiance you have the potential to reach? |
Threats · What obstacles do you face? · What are the strengths of your competitors? · What are your competitors are doing that you are not? · What’s going on the economy? |
Benifits of PESTLE analysis:
Conduct PESTLE analysis
Political · Government type and stability · Tax policy · Changes in political enviroment |
Economic · Stages of business cycle · Impact of globalization · Labor cost |
Social · Population growth rate · Education and social mobility · Lifestyle choice and attitudes |
Technological · Research and development · Impact of emerging technologies · Impact of technology transfer |
Answer:
Factors |
Questions to ask |
Political |
· Are there any changes to regulations · Has new legislation passed? · Are there enviroment issues to be address? · What trading policy will impact ypur business? |
Economic |
· What is the current domestic economic status? · What is the impact inflation, interest rates and other montary policies? · Are your consumers having enough confidence on your business? |
Social |
· Are there any social attitudes about the project? · Are consumer opinions changing about the product? · How is the changing population demographics impact the business? · Have you experience changes in customer purchasing habits? |
Technological |
· How is the new technology affecting the business? · Are you dependent on third parties for technological support? · Are you stable in competitive technology development? · Are you compatible with changing information technology? |
Legal Factors |
· Are there any taxation issues that may affect product/service? · Can you go through employment laws? · Are you concerned about safety laws? · Do you know about competition regulations? |
Answer:
Business internal reports
Business stratergic plans
Answer:
Business annual reports
Business websites
Answer:
Every organisation has set values because values guide the perspective of the organisation as well as its action. Organizational value can help to define the organizations’culture and belifs.
Assessment Task- 03
Executive Summary
Native Bush Spices Australia is a company that provides native food products across Australia. It was established in 2001 and has an organic certificate. The aim of this company is to cater demand for Australian food products. Currently it has several product ranges such as native herbs and spices, herbs teas and native fruit jams and conserves.
Vision
We are constantly working to establish ourselves as the most respected and sought after supplier of native bush spices.
Mission
Native Bush Spices Australia is committed to providing the highest quality product to all its clients.
Core Values
Respect: taking time to understand and value each of our customers and respecting their choices.
Responsibility: acting with integrity towards our staff, our customers, the community and the environment.
Caring: a duty of care for our staff, customers and the environment.
Excellence: to always look to provide the best quality product and customer service.
Integrity: to act with honestly, openness and do what we say we will do.
Innovation: to be industry leaders.
Strategic Objectives
Increasing the growth of company through providing quality products and services.
The Market
The demand for Australian native foods is exceeding supply and increasing day by day because people are more conscious about their health and life. So in this demanding and growing industry and to cope up with this increasing demand Native Bush Spices Australia has to be more stratergic and strong to operate in this sector. This market has increased due to all the chefs selling and using and all the media are very much attentive about this industry. But there is short of supplier but demand is growing gradually. Market competitors are moderate but increasing.
PESTLE Analysis
Political Analysis:
Economic Analysis:
Social Analysis:
Technological Analysis:
Legal Analysis:
Environmental Analysis:
Situation Analysis
Strengths |
Weakness |
· Well established production conditions · Unique products · Offer health benefits to customer · Emerging economic growth · Huge demand for products |
· High production cost · Lack of production chemicals · Labour intensive industry · Lack of harvest techniques |
Opportunities |
Threats |
· Increasing demands for herbal and organic products · Market development opportunities · Brand awareness |
· Food labelling and safety issues · Lack of quality control and testing protocols · Sesonal variability of crops · Inadequate infrastructure |
Dear Sir,
We informed you about the meeting that we arranged and discussed recently. Now I want to let you know that I have done a research on Australian native food products and its industries. Besides I also completed PESTLE and SWOT analysis. For your kind review and feedback I have attached both files here with necessary documents of our previous meeting.
Waiting for your kind attention.
Regards
Operations Manager
Feedback Email
Thank you for your valuable recommendations. According to your recommended issues I have updated the PESTLE analysis and SWOT that I attached here for your final review. I hope your will accept it and if necessary give me possible suggestions on it.
Kind Regards
Operations Manager
Develop Strategic Plan
Actions
The following table identifies the action we plan to take to achieve our strategic objectives.
Actions |
Timelines |
Responsibility |
Key performance indicator |
Include specific actions to achieve strategic objectives |
Include month and year |
Which staff member is responsible |
Include key performance indicators |
Developing product range and categories |
Feburary,2018 |
Marketing Manager |
Increase availability of different shaped and categorized products |
Research potential market segment for expansion |
April,2018 |
Marketing Manager |
Expanding business and increasing market shares |
Brand awareness policy and steps |
March,2018 |
Marketing Manager, Operations Manager |
Increase branding and reputation |
Developing of social media and networking policy |
May,2018 |
IT Manager, Operations Manager |
Cover and increase broad area of customers |
Developing sales strategy |
Feburary,2018 |
Marketing Manager, Operational Manager |
Increasing sales and performance |
Developing skilled workforce |
June,2018 |
Human Resource Manager |
Efficiency in handling factory works and other stuffs |
Well trained labour engagement |
August,2018 |
Human Resource Manager |
Efficiency in Production and Packaging |
Alliance marketing program |
May,2018 |
Marketing Manager, Operations Manager |
Increasing marketing efficiency |
Dear Sir,
Based on my reports and findings and research work, I gave developed a strategic plan to take action on some issues. Here i attached the file regarding strategic plan and eagerly requesting you to review the plan and provide me your recommendations. Waiting for you kind attention.
Assessment Task-04
The performance indicators identified in the strategic plan are as follows:
Data and comments from staff after 12 months from implementation of the strategic plan show:
After passing a year, dealing and implementing with new stratergic plan and action we found that the total sales revenue has increased in 20%. The company commenced its business in international target markets. The sales result received from international market is remarkable is its 20% of total income of the company. The selected alliance for marketing is working sucessfully with high brand awareness and the sales has increase to 10% than before. The company also identified new products from different websites and also identified the competitors’ products.
After 12 months of operation, some staffs have commented on new strategic plan and revealed that sales have increased $5,50,000 to $8,00,000, products are selling in Hong Kong and Singapore, and the total international sales identifies $70,000. But three is no suitable partner can be identified and no progress in alliance marketing. Besides there is no innovation idea for new products.
Best Regards
Operations Manager
Feedback Email
Dear Sir,
Thank you for your valuable recommendations. According to your recommended issues I have updated the strategic plan and also attached here for your final review. I hope your will accept it and if necessary give me possible suggestions on it.
Best Regards
Operations Manager
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