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BSBMGT616 Develop and implement strategic plans Assessment Task 2

Assessment Task 2 Instructions

Carefully read the following:

Native Bush Spices Australia is based in Coffs Harbour, NSW.

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.

The company manufactures and retails a range of organic, Australian native foods including:

  • Native herbs and spices
  • Native herbal teas
  • Native fruit jams and conserves

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered.

The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.

The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore.

The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying their products is between 35 and 65. Most of their consumers are health conscious, care about protecting the environment and have an average income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.

Around 10 staff are employed in the factory making and distributing the products.

Although the company does not have a formal strategic plan, the following information is included on its web site about its mission, vision and values:

Mission

Native Bush Spices Australia is committed to providing the highest quality product to all its clients.

Vision

We are constantly working to establish ourselves as the most respected and sought-after supplier of native bush spices.

Values

Respect: taking time to understand and value each of our customers and respecting their choices.

Responsibility: acting with integrity towards our staff, our customers, the community and the environment.

Caring: a duty of care for our staff, customers and the environment.

Excellence: to always look to provide the best quality product and customer service.

Integrity: to act with honesty, openness and do what we say we will do.

Innovation: to be industry leaders.

Complete the following activities:

  1. Prepare for meeting with team.

Carefully read the scenario information, including the information about the organisational mission, vision and values and business objectives.

Conduct research about developing mission, vision and value statements, as well as formulating strategic objectives. Identify some examples of these statements/objectives from at least two other companies. Compare the vision, mission and value statements to those of Native Bush Spices Australia. Make notes about whether you think the existing mission, vision and value statements are clear enough to guide operations. You will need to share your thoughts at the meeting with the management team, as well as listen to the management team’s ideas.

You should also make notes about the key business strategies and research best practice techniques for formulating strategic objectives.

Examples of organisational vision mission and values

The native bush spices Australia organisational mission is to expand their business in next three years to increase sales and create brand awareness in their own and other countries like Hong Kong ,Japan and Singapore for this they already hire a skilled employees in their head office like C.E.O , operation manager , marketing manager, administration manager and customer service officer and about 10 more staff are employed for manufacturing goods in factory and distributing products in the market ,but now they don’t have an any strategic plan but they have some market vision , mission and values like .

● Committed highest quality products to their clients.

● Native bush spices Australia vision to be establish their respect

● Responsibility towards their staff, customers , community and the environment.

● Caring of their staff, customers and the environment

● Integrity to act with honesty and what they say and do i

Comparison of the vision, mission and value statements of Native Bush Spices

Company names Mission/vision/value

1 Native bush spices Australia

* High quality product

* To establish industry respectively

* Understand value of customers

2 Kraft foods inc.

* There mission is to the best

Investment in the industry

3 Unilever N.V

 * Helping people to look good, feel

good and get more out of life threat that runs throughout the History

4 B.R.F - Brazil Foods S/A

* The culture of the company is Committed to the long -term relationship and the entire chain around

5 Ned spices

* Mission to provide assurance and to share their knowledge And experience and Recognized leader in the spice Business

Key business strategies and research best practice techniques for formulating strategic objectives

Strategic Goals

Strategies

objective

Responsibility

timeline

Increase sales

increase sales by 10%

strategic objective can

be considered as a

target to the particular

individual employee or

to the group of

employees to give their

best to the organization

Performance

measuring programs

like appraisals and

measures the every

individual

performance, if

everything is good

he provides the

rewards.

over the next

three years

Create brand

awareness

Engage in a dual

conversation between

your past, present, and

future customers

considered as a target to

the individual

Running a social

media contest in

which contestants

submit a photo or

video

In the next few

months.

Develop a

broader product

range

Expanding a firm’s

product range through

product line extension

Analyzing existing

products and compare

them with competitive

offerings

company offers

strong warranty

coverage, extensive

inventory, and

knowledgeable sales

agents

For one year.

Expand into

overseas market

Overseas expansion

increases the exposure

to your business,

This can facilitate even

more expansion in the

future. You also can

attain greater respect

from customers and

potential business

partners in the domestic

market, as they may

now view you as a

bigger player in your

industry.

operates the

international arm

Over 5 years

Alliance

marketing

Alliance marketing can

be employed by

virtually any business

when it can find

partners interested in

mutually beneficial

cooperation

it involves pooling

resources—whether

those resources are

knowledge/expertise,

distribution

infrastructure, brand

recognition/reputation

simply money—to

achieve a result that

would be more

costly to obtain

independently

For the next 10

year

Native bush spices Australia’s business legislative are belongs from Australian laws but as a intellectual property is a key component in the competitive industry. It is valuable asset that can be used to support commercialization and marketing of a product , as well as gain competitors advantage by restricting what competitors can do and native bush spices Australia considering options for alliance marketing.

Co-operative ventures refers to agreement between two and or more individuals or companies usually entered into with a specific goals. There are several benefits of co-operative ventures as it is only temporary arrangements between the parties can share risk and cost and it include opportunities for growth of business.

Advantages

l  Sharing financial risk

l  Offer the opportunity to move into new

l  non-core area

l  The new venture may separate and

l  sold off at a later stage .

Disadvantages

l  Objectives is not clear to all parties

l   Poor communication

l  Finding the right people to work with

l  taken time and effort incompatibility

Benefits of Strategic Alliance

Nowadays, strategic alliance has become a common strategy to businesses. Two or more enterprises choose to form a partnership and work cooperatively to achieve their mutually beneficial objectives.

Enterprises that enter strategic alliance usually expect to benefit in one or more ways. Some of the potential benefits that enterprises could achieve are such as:

Gaining capabilities

An enterprise may want to produce something or to enquire certain resources that it lacks in the knowledge, technology and expertise. It may need to share those capabilities that the other firms have.

Easier access to target markets.

Introducing the product into a new market can be complicated and costly. It may expose the enterprise to several obstacles such as entrench competition, hostile government regulations and additional operating complexity. There are also the risks of opportunity costs and direct financial.

Losses due to improper assessment of the market situations.

Choosing a strategic alliance as the entry mode will overcome some of those problems and help reduce the entry cost. Sharing the financial risk, Enterprises can make use of the strategic arrangement to reduce their individual enterprise’s financial risk.

SMART Objectives for Native Bush Spices Australia

The mission, vision and values are usually established when the organisation or group is initially set up and the mission is incorporated into the group strategic plans or action plan establishing the vision, mission and value in that they are still relevant for the current challenge an environment .

● Develop enthusiastically satisfied the customer all the time.

● Contribute positively to our communication and our environment.

● Embrace diversity as an essential component.

● Make strategy habit not just a retreat gets full commitment from key people in

organisation.

● It is the managerial process of developing and maintaining a strong fit between the organization objective and resource and its changing market opportunity.

Speaking clarity: The energy in voice can give clue to the message that are sending the message should be deliver confidently , manage sound positive and negative tone of voice should be good.

● Responding to questions from the management team: Listening well is an art that involve good eye contact , body language and other nonverbal cues . pay attention to

what is being said show interact not desperation.

● Asking question to elicit feedback from the management: Demonstrate to the employer the strength of listening skills and ability to respond to their inquiries and follow direction.it is important to frame your responds positively to an employer

● Active listening to confirm or clarity information: make sure you understand the

question. Demonstrate to the employer the strength of listening skills and ability to

respond to their enquire and follow direction. if necessary , repeat or paraphrase the question to ensure you understood it.

  1. Meet with the management team (your assessor)

The management team is meeting to discuss the organisational vision, mission and values statements, as well as business objectives.

Share the ideas you researched for activity 1 and listen to the ideas provided by the team.

In addition, discuss your ideas about key business strategies and strategic objectives. Listen to the ideas presented about actions to achieve strategic objectives, as well as performance indicators.

During the meeting, demonstrate effective communication skills including:

  • Speaking clearly and concisely
  • Using non-verbal communication to assist with understanding
  • Asking questions to identify required information
  • Responding to questions as required
  • Using active listening techniques to confirm understanding
  1. Write a summary of the meeting outcomes.

Following the meeting, summarise the meeting outcomes in about half a page.

Date: 10/09/2020

Time: 09.30 AM

Duration: 02.00 hours

Attendees: CEO, General Manager, Key Stakeholders, Strategic planning consultant

Absentees: None

Venue: Native bush Meeting room 911

Agenda: Vision and Mission Review

Proceeding:

Native bush’s existing vision, mission, and values

Vision

  • Within next five years, Native bush will become a national brand, and will be accepted as an integral part of the hospitality industry, both large and small.

Mission

  • Native bush will provide espresso coffee machines that meet the efficiency, reliability and sustainability needs of its hospitality clients who, in turn, reward with prosperity.

Value

  • For our stakeholders, we are committed to provide stewardship and adherence to professional and moral standards of conduct in all we do.
  • For our people, we are committed to encouraging self-directed teams, cultivate leadership and maintain high levels of safety.
  • For our customers, we are committed to wise environmental practices and offering meaningful value to them.
  1. Send an email to the Management Team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

The email text should confirm the organizational vision, mission and values as discussed at the meeting.

You should also report on the cooperative venture as discussed at the meeting.

It should also request approval to proceed to developing the strategic plan based on the agreed vision, mission and values, as well as strategic objectives.

FROM: SIMONE LEITA

TO; MANAGEMENT TEAM

SUBJECT:  MEETING SUMMARY

Good morning Management Team,

Hope this email finds you well.

Thank you for participating so promptly to our meeting the other day.

This email is to summaries what has been discussed and summarise the meeting outcome.

Proceeding:

Native bush’s existing vision, mission, and values

Vision

  • Within next five years, Native bush will become a national brand, and will be accepted as an integral part of the hospitality industry, both large and small.

Mission

  • Native bush will provide espresso coffee machines that meet the efficiency, reliability and sustainability needs of its hospitality clients who, in turn, reward with prosperity.

Value

  • For our stakeholders, we are committed to provide stewardship and adherence to professional and moral standards of conduct in all we do.
  • For our people, we are committed to encouraging self-directed teams, cultivate leadership and maintain high levels of safety.
  • For our customers, we are committed to wise environmental practices and offering meaningful value to them.
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