Bus302 O&T Event Works Answers Assessment Answer
Answer:
O&T Event Works is engaged in creating world-class event experiences for corporate, entertainment, fashion, education and not for profit spaces
To expand their business internationally, organization has decided to expand its operational area by introducing a special sports event
All the international players from different sports background will be invited to participate for making the event successful
Retired players will also be invited in this event
Organization will fund this event by multiple mediums such as public funding, investors will be approached and the idea of international sports event will be promoted to them.
Mission & objective
Mission- “To be the service leader for Australia’ Audio Visual and Event needs”
Objective- To be the service leader in the overall event industry and for this, organization has decided to expand their operational area by investing and introducing in an international sports tournament, which will be launched under the name “International Sports League”.
Event planning service
Event organiser
Major competitor for Bassett Events, MKG-New York, Colin Cowie, etc (Event Manager Blog, 2018)
Bassett Events
MKG-New York
Colin Cowie-New York
David Tutera-New York
A Perfect Event
The national and international sports personalities
Big brands who want to promote their brand by sponsoring sports league and any player or team
Theme of this sports league will be quite similar to the theme of Olympic games
It will be a big platform for the players who have talent and never got the chance to showcase their skills yet
Organization will target every customer segment that has certain level of interest in the sports and happy to sponsor any player or team with the help of sponsors.
Product
Decided to enter into sports event category
The event organised by the O&T Event Works will provide opportunity to all those people who have some skills and talent but never got the appropriate platform to attain their goals (Buathong & Lai, 2017)
Price
Fair pricing strategy will be adopted
Prices for the tickets and passes will be set to the average amount
Place/distribution
Centralised location
Objective: enhancing organizational image along with gaining positive and desired goals (Ardolino, et. al., 2018).
Promotion
Social media platforms like Facebook, Twitter, Instagram, Snapchat, etc., email marketing, third party website promotion, search engines
traditional marketing mediums such as television and newspaper
Integration marketing communication tools
The failure of the event as none event organisers have gone to this big level for organising a sports tournament.
The cost of conducting this event is very high organization will raise the funds from different sources which could be a huge debt over the organization if the idea of executing international sports league will fail
References
Ardolino, M., Rapaccini, M., Saccani, N., Gaiardelli, P., Crespi, G. and Ruggeri, C., 2018. The role of digital technologies for the service transformation of industrial companies. International Journal of Production Research, 56(6), pp.2116-2132.
Buathong, K. and Lai, P.C., 2017. Perceived Attributes of Event Sustainability in the MICE Industry in Thailand: A Viewpoint from Governmental, Academic, Venue and Practitioner. Sustainability, 9(7), p.1151.
Event Manager Blog. 2018. 100 Event Statistics (2018 edition)
Mizgier, K.J., Hora, M., Wagner, S.M. and Jüttner, M.P., 2015. Managing operational disruptions through capital adequacy and process improvement. European Journal of Operational Research, 245(1), pp.320-332.
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