CERTIFICATE IN BUSINESS (CIB)
INTRODUCTION TO PUBLIC RELATIONS (CHR 1243)
PROJECT-BASED ASSIGNMENT (EXAM)
Objectives:
INSTRUCTIONS
Read the article below and answer the following questions.
When Google Inc. topped the ranks for the most popular companies in the world, it could no longer contain the number of applications it receives from thousands of job hunters from all over the globe. And since the company aims to hire only the best employees that fit the organizational culture and standards of Google, the company started thinking of ways to better improve its recruitment and selection process for its would-be employees. The Google management sought the aid of its highly-competent and well-skilled technical staff to find ways to quickly go through and review the millions of applications it stored in its recruitment database. The management decided to focus on the distinct behavioural characteristics and personality that separates Google employees from any other employees in other companies. It shifted its focus from academic qualifications and technical experiences to the application’s personality, creativity, leadership capacities, innovative and non-conventional ways of thinking and the applicant’s overall exposure to the world. The academic qualifications and the intensive job experience just came in as second priorities of the company in choosing the best candidates for any open positions. Since then, the Google company not only became known for its outstanding and “luxurious” job compensation and benefits packages it offers its employees, but also in making use of some of the most powerful recruitment assessment tools capable of picking the best employees in the world that fit the standards set by Google.
Questions:
Questions:
[TOTAL: 100 MARKS]
ASSIGNMENT GUIDELINES (1) Assignment Format (Report)
Font Type |
Times New Roman |
Font Size |
Size 12 |
Spacing |
1.5 Lines |
Paragraphing Alignment |
Justified |
The report must contain page numbers |
|
Provide with the Table of Content for easy reference |
|
The report must provide with REFERENCES |
|
The report must provide with DECLARATION/CERTIFICATION |
|
The report must be printed and comb binding (DO NOT USE A TAPE) |
|
Use the latest cover page |
(2) Assignment Submission
The project assignment given is due on the assigned date. AS THIS IS THE EXAM-BASED
ASSIGNMENT, the REPORT must be SUBMITTED BY 20 DECEMBER 2020 (SUNDAY) BY OR BEFORE 5:00 PM. Those late submission after the deadline will be given ZERO (0) and you are automatically considered to FAIL for this exam.
(3) Plagiarism
Students MUST provide a source of references to ensure that plagiarism is avoided. Penalty will be given if the student fails to provide the source of references and if the report contains more than the plagiarized contents, the report might be subject to being rejected and given 0. Avoid from copy and paste 100% from the sources, paraphrase the wordings.
(4) Rubric Grading Criteria (Report)
The assignment is based on the Rubric grading criteria to ensure effective and professionalism in marking and overall assessment.
Criteria |
Grading |
• Not properly organized and arranged; not properly in order. • Most ideas were not well-developed; some main points lack details; the contents were not properly presented. • Fails to follow all the requirements with improper alignment; not clear • No references at all to support the report |
0 – 49 Marks (Poor) |
• The task organized but needs some improvements and amendments. • Some ideas need to be detailed out; good presentation of contents • Meets the format requirements; some parts need to amend (paragraphing, sentence, organizing, etc.); some points are clear but may lack variation. • Needs to add some more references to support |
50 – 60 Marks (Average) |
• Good organization and nicely arranged according to sequence. • The content is clearly stated to relate with the criteria in the assignment brief; showing good arrangements of details. • Structure is arranged accordingly; points are clear but may be with few errors • Good task with good references. |
61 – 79 Marks (Good) |
• Well-organized and readable includes; clearly points out the related topics. • The content meets the criteria; good findings with details; well-presented. • Outstanding style with good order; attention to detail; neat and professional look. • The reported provided with reliable sources of references. |
80 – 100 Marks (Excellent) |
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