Summary of the Case: Electrolux:
Case Question Answer:
1. Evaluate Electrolux’s strategy in light of its vision and the global trends in the household appliance industry.
2. What benefits will Electrolux receive from the acquisition of GE Appliances? How does it fit in with the strategic direction of the group? What other strategic options can Electrolux pursue for future growth to achieve greater global dominance?
Benefits gained through acquisition of General Electric appliance gave Electrolux control over the Kitchen and Laundry products. Ninety percent of the sales will be with Electrolux and running its own Logistics and Distribution Network in North America while 48.4% shareholding in Mexican Appliance Company. Through this acquisition Electrolux will have more financial strength and more global business around the world.
How does it in with the strategic direction of the group?
What other strategic options can Electrolux pursue for future growth to achieve greater global dominance?
What did the company do right/wrong marketing – wise? 3-4 bullets only
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