6th, May 2018
Twitter and Instagram are currently serving numerous users in the world and the number is being projected to grow in the near future. The networking chances and opportunities in which the two social platforms have created are numerous for business organizations to utilize (Parente, David. Strausbaugh, Raphael & Hutchinson,Kimberley 2014, p.23). Twitter and Instagram can be used for the following types of branding: product brand, consumer and brand loyalty. It is essential before adopting the two social media platforms and evaluation need to be established for suitability. The marketing and brand theory suggest certain criteria to be followed to ensure twitter and Instagram is used in branding. The guidelines include: setting goals for branding, create a trusted expert platform, create marketing plan, use third party applications, and form a social media mastermind group for the two social media.
The use of Twitter and Instagram for business branding and marketing can pose several merits and demerits. Due to its wider coverage the two social platforms are useful in creating awareness to a large number of recipients (Wu, Shwu-Ing & Ting-Ru Lin 2014, p.23). Other merits accruing by using the platforms include; increased customer loyalty, it is less costly; it increases availability and accessibility to users. Both have become suitable means obtaining immediate feedback from recipients. Twitter and Instagram have emerged as potential for negative smear campaigns that can tarnish organization brand and image. Both suffer technological risks like hacking and suspicious links. Even though they suffer the demerits they still remain the modern methods for brand marketing.
Parente, D., Strausbaugh, R., and Hutchinson,K., 2014. Advertising campaign strategy: Aguide to marketing communication plans. Chicago: Cengage Learning.
Wu, Shwu-Ing, and Ting-Ru Lin., 2014. "The influence of relational bonds and innovative marketing on consumer perception-A study of theme parks. Journal of Management and Strategy , 54.
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