Food Delivery Service Business Plan Assessment Answer

Answer:

Business Plan Summary

Many people carry the tiffin with them to their offices. Their cook or any other family member has to prepare food for their tiffin before they leave for office. This becomes very hectic in the morning time. By the lunch time, food does not remain fresh to eat. Food Delivery service will deliver the food at your office at lunch time. Service person will pick the tiffin from home and will deliver at office of respective person.

Business name: Food Deliver Service

Business location: Across the cities


Products/services: Business will provide the services of delivering the food at the mentioned location. Working population and students will be the main customers of the service.

Vision statement: A most effective and efficient food delivery chain service.

Goals/objectives:

Deliver hot and fresh food to the people efficiently[1].

Marketing Strategies

Target market: Office going people and students would like to avail the services as they generally carry the tiffin with them. There are not any specific service providers in this field.

Marketing strategy: This is a new type of business which will require a lot of marketing. People do not know about any other service of this type. Company should start from very basics of business. First people should make aware of any such service. After that company can start marketing of itself. Basics of marketing include:

Product: Delivering home prepared food to the people is not an outstanding service. People will generally ignore this. To make it more lucrative service, product should be promoted properly.

Price: Price will be a concern at the starting. Working class people would not like to pay extra for tiffin delivery. But, once they got habitual of fresh and hot food, they would like to avail the service. That time margins can be increased by higher charges. Company should charge minimal at the starting[2].

Place: Any city with reasonable number working class people can choose. It can start from a single company and then can expand to other cities. Big metro cities can be chosen at the beginning.

Promotion: Word of mouth will be the biggest promotional strategy in this business. Still, heavy promotion of the product would be required. Company can also contact companies for promoting at their locations. Public transportation can also be selected for this.

Swot analysis:

Strengths: Company is targeting middle class persons who can easily pay for good services. This is a new field, so, there is a huge scope of expansion.

Weakness: Product is new, people will not agree easily for this service. Collection and distribution of tiffin will require lot of effort for coordination with house wives and office members[3].

Opportunity: There is no other such service. There is a huge opportunity to tap the market.

Threats: Any company can enter the market easily. There is less cost of establishing this business. It only requires man hours and basic distribution facilities. This can increase competition in the future.

Competitor analysis:

This is a new business initiative. There are not many competitors in this area specifically. There are some food delivery services from the restaurants but they do not deliver food from home. There are chances of similar businesses in the near future. Company is required to establish itself firmly by providing good and timely services[4].

Advertisements and promotion:

Online channels: Company can register itself with various food sites and offices. Facebook campaigns can help very much as most of the youth target customers will be registered there. Viral YouTube videos and other catchy marketing campaigns will need a huge investment in the starting. Word of mouth can be used to spread the work. E-mail and telephone marketing will also be a. effective way of communication with customers.

Offline channels: Contact the customers by visiting door-to-door on holidays. Distribute pamphlets at public transportation stops. Hoardings will need a lot of investment which is not possible at initial stage. TV advertisement will also not be a feasible way at this stage. Canteen and mess in colleges and offices can be a meeting point with customers[5].

Operational strategies:

It will require a proper distributional mechanism for collection and distribution of tiffin. There will be a record of customers who want the service. It will contain information of customer address, their office address and time of delivery. This can be on paper or on system. Company employees will collect the tiffing from the address and will deliver it to persons at their office address.

Bike or scooters can be used for this purpose if number of tiffin is less. All tiffins of same route can be collected at once using vans. Route optimization techniques should be used here. After collection of tiffins, they will be accumulated at one place from where they will be sent to the distribution. There can be small collection stops from where they will be sending for distribution.

Software and other techniques can be used for coordination and trekking of tiffins. Delivery should be at the right time otherwise service will be useless for the customers.

Organizational structure:

There will be two types of staff members: Managerial staff and ground level staff

Managerial staff: These people will be hired based on the experience and capability of the managing services (Dodson, 2010). They will take orders and keep track of all details. One person can be placed at collection stop that will coordinate between collection and distribution. He will direct the tiffin according to same or different locations. One division will focus on marketing of the company, as this will require a lot of effort. This same division can also track finances required.

Ground level staff: these people can work part time or full time according to their availability. They will simple collect and distribute the tiffin according to instruction given to them from managerial staff members.

Salary structure will depend on the nature of work and market scenario. Marketing team can be given targets and incentives accordingly. Team will not require any specific training other than driving.

Financial strategies:

Expenses: Business will require initial investment in the marketing and vehicles for distributions. Vehicles can be hired for this. Marketing expenses should be maintained properly and at the right place.

Profits: Pricing structure should be such that it lure customer at the beginning. There should be minimal charges. Prices can be revised according to the distance, type and urgency of delivery. Margins can be increased by operational excellence.

Bibliography

Schilit, W.K. (2007) ‘How to write a winning business plan’, Business Horizons, 30(5), pp. 13–22. Doi: 10.1016/0007-6813(87)90074-7.
 
Service delivery(2005) Reproductive Health Matters, 13(26), pp. 190–195. Doi: 10.1016/s0968-8080(05)26205-5.
 
Radomska, J. (2014) ‘Operational risk associated with the strategy implementation’, Management, 18(2). Doi: 10.2478/manment-2014-0040.
 
The strategic marketing process(2013) Available at: https://www.marketingmo.com/wp-content/uploads/2013/12/The-Strategic-Marketing-Process-eBook.pdf (Accessed: 17 July 2016).
 
Phelps, E.D. (2002) ‘Marketing planning & strategy’, Industrial Marketing Management, 10(4), pp. 307–309. Doi: 10.1016/0019-8501(81)90042-0.

[1] Schilit, W.K. (2007) ‘How to write a winning business plan’, Business Horizons, 30(5), pp. 13–22. Doi: 10.1016/0007-6813(87)90074-7.

[2] Service delivery (2005) Reproductive Health Matters, 13(26), pp. 190–195. Doi: 10.1016/s0968-8080(05)26205-5.

[3] Radomska, J. (2014) ‘Operational risk associated with the strategy implementation’, Management, 18(2). Doi: 10.2478/manment-2014-0040.

[4] The strategic marketing process (2013) Available at: https://www.marketingmo.com/wp-content/uploads/2013/12/The-Strategic-Marketing-Process-eBook.pdf (Accessed: 17 July 2016).

[5] Phelps, E.D. (2002) ‘Marketing planning & strategy’, Industrial Marketing Management, 10(4), pp. 307–309. Doi: 10.1016/0019-8501(81)90042-0.

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