HI6006 Competitive Strategy

Assessment Details and Submission Guidelines


T3 2020

Unit Code


Unit Title

Competitive Strategy

Assessment Type


Assessment Title

Tutorial Questions

Purpose of the assessment (with ULO Mapping)

This assignment is designed to assess your level of knowledge of the key topics covered in this unit and application of strategy development and implementation theory to contemporary business cases.

Maps to Unit Learning Outcomes 1,2,3,4.


50% of the total assessments

Total Marks


Word limit

Between 1500 and 2000 words

Due Date

Week 13 Tuesday, i.e. final cut-off 12 midnight on Tuesday 23 February.

No exceptions. Penalties apply for late submissions.

Each student will be permitted only ONE submission to Blackboard. You need to ensure that the document submitted is the correct one.

Submission Guidelines

•     All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.

•     The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.

•     If used, reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

HI6006 Online –Tutorial Questions Submission

HI6006 - Tutorial Questions Submission Specifications


The purpose of the Tutorial Submission is to ensure that students have familiarised themselves with the Competitive Strategy lectures of weeks 2-11 and are able to apply the strategy models to the cases discussed in Tutorials of week 2-11.

In the current Online Learning Environment this submission counts instead of a final exam


Write your answer to each of the tutorial questions specified as being assessed.

Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of Academic Misconduct.

Your final submission is due and the final cut-off is Tuesday of week 13, i.e. 23 February at 12 midnight. Each student will be permitted only ONE submission to Blackboard. You need to ensure that the document submitted is the correct one.

The questions to be answered are;

Question 1- Week 2

Global and socio-cultural elements of the general environment are significant to the future of Starbucks’ retail coffee and snacks store industry.  Discuss how and why they are significant. - (7 marks)

Question 2.- Week 6. 

Describe Googles’ level of diversification strategies. - (7 marks)

Question 3. - Week 7. 

What has been the rationale for LVMH acquisitions? - (7 marks)

Question 4. - Week 9.

Discuss effective approaches that Samsung Electric can implement to gain and manage a successful strategic alliance.  - (7 marks)

Question 5. - Week 5.

Identify the competitive behavior responses of Zara to build or defend its competitive advantages and to improve its market position. - (11 marks)

Question 6. - Week 11. 

The current CEO of QANTAS Alan Joyce is considered a strategic leader.  Identify, and discuss the actions and characteristics of effective leadership. - (11 marks)

Assignment Structure

Standard Assignment Cover Page

Heading: Tutorial Submission - Answers to Tutorial Questions of Weeks 2 – 11

Sub-Headings: Question 1- Week 2; Question 2.- Week 6; Question 3. - Week 7; Question 4. - Week 9; Question 5. - Week 5; Question 6. - Week 11

Answer each of the specified questions within 200 – 400 words.

List of references: you MUST consult and reference academic articles and or (if applicable, i.e. reference the strategy models and/or lecture materials you use in your answers) to support your analysis. You must use Harvard Referencing

HI6006 Online –Tutorial Questions Submission


Academic Integrity

Holmes Institute is committed to ensuring and upholding Academic Integrity, as Academic Integrity is integral to maintaining academic quality and the reputation of Holmes’ graduates. Accordingly, all assessment tasks need to comply with academic integrity guidelines. Table 1 identifies the six categories of Academic Integrity breaches. If you have any questions about Academic Integrity issues related to your assessment tasks, please consult your lecturer or tutor for relevant referencing guidelines and support resources. Many of these resources can also be found through the Study Skills link on Blackboard.

Academic Integrity breaches are a serious offence punishable by penalties that may range from deduction of marks, failure of the assessment task or unit involved, suspension of course enrolment, or cancellation of course enrolment.

Table 1: Six categories of Academic Integrity breaches


Reproducing the work of someone else without attribution. When a student submits their own work on multiple occasions this is known as self-plagiarism.


Working with one or more other individuals to complete an assignment, in a way that is not authorised.


Reproducing and submitting the work of another student, with or without their knowledge. If a student fails to take reasonable precautions to prevent their own original work from being copied, this may also be considered an offence.


Falsely presenting oneself, or engaging someone else to present as oneself, in an in-person examination.

Contract cheating

Contracting a third party to complete an assessment task, generally in exchange for money or other manner of payment.

Data fabrication and falsification

Manipulating or inventing data with the intent of supporting false conclusions, including manipulating images.

Source: INQAAHE, 2020

If any words or ideas used the assignment submission do not represent your original words or ideas, you must cite all relevant sources and make clear the extent to which such sources were used.

In addition, written assignments that are similar or identical to those of another student is also a violation of the Holmes Institute’s Academic Conduct and Integrity policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through suspension of enrolment. The penalty would be dependent on the extent of academic misconduct and your history of academic misconduct issues. All assessments will be automatically submitted to Self Assign to assess their originality.

Further Information:

For further information and additional learning resources please refer to your Discussion Board for the unit.


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