Management- Case Study
Course Name and Number
Management- Case Study
The ABB uses joint ventures and acquisitions to enter a new market in two different ways. The company starts by purchasing shares from other companies as well as the assets from those companies (Lasserre, 2017). The sole goal of this is to gain control of such companies and win the competition for the global market. On the other hand, the company uses joint ventures in that, it absorbs other companies with almost similar services and thereby limiting the completion that those companies could impose (Lasserre, 2017). The company uses the strategy of joint venturing and acquisitions as the main schemes in entering a new market in order to reduce completion from various companies that are giving similar services and goods in the market (Lasserre, 2017). By so doing, the company is able to enjoy a monopolistic environment and hence, increase its turnover.
In order to control the new market systems, the ABB uses different strategies of joint venturing and acquisition for various reasons. It is true that ABB has utilized joint endeavors and acquisitions as prevailing section modes in universal business sectors for different reasons. Acquisitions are viewed as the most ideal method of entering another market, which is by utilizing the notoriety of the current organization and securing it for a beneficial worth (Lasserre, 2017). Acquisitions help to give the capability of the association, by making ideal use of the assets and for making its one of a kind imprint in the specific area or zone (Lasserre, 2017). Joint undertakings are seen as the best way to deal with go into another market, considering the proportion of risk included I these are about low with the consideration of the joint accessory (Lasserre, 2017). With joint undertakings, all the benefits and points of interest that are given by the local governments can be acknowledged for smoother working of the business limits.
Lasserre, P. (2017). Global strategic management. Macmillan International Higher Education.
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