Marketing For Managers: Marketing Principles Assessment Answer

Answer:


Analysis of Fulla Dolls

1. Fulla doll can be concluded as the alternative option for the Barbie dolls. The target market of Fulla Doll is very much selective. It mainly focuses in the Syrian market. There are certain similar features of this particular product as compared with the Barbie dolls (Fulla.com, 2016). The first question will highlight about the different kinds of advantages as well as different kinds of disadvantages of Fulla doll’s in the target marketing section. The notion of the target market can be explained as a selected group of audience, which different companies focus on the development process of the business operations.

The advantage of developing a proper selective target market, the company will be able to focus as well as develop the entire product based on the demand and wants of a particular group of audience (Fulla.com, 2016). The company needs to maintain a negligible amount of research in order to scan both the external situation as well as the internal situation of the business. However, the major disadvantage of developing a selective target market in the expansion process of the business operations (Potter, 2012). The growth will be restricted in a particular market segment. It will hamper the overall business plans and proceedings for expansions.

2. There are certain ways, which will conclude how Fulla Dolls can expand the business proceedings. The primary drawback, which is discussed in the previous question, is the marketing strategies of Fulla Doll is very much selective and maintains a selective target market. However, the companies have different option for the expansion process. It is the substitute option for the Barbie dolls. The company has done a remarkable job towards maintaining a proper customer retention policy as it maintains a selective group of customers. However, in order to maintain a wide range of customers the companies need to implement certain changes in the business policies (Pride, 2012). The primary thing is the company need to maintain a diversified target market, which includes markets form different countries. In order to do this the companies need to develop a strong as well as proper situation analysis in order to scan both the internal situation as well as the external situation of the business. The ultimate target market of the company will range between the age group of 5 -10 years. However, it is important to get a proper idea about the trends of the target market in a proper manner.

Reference List

Fulla.com,. (2016). Fulla – Live The Dream – The Official Site. Fulla.com. Retrieved 12 August 2016, from https://fulla.com/

Potter, N. (2012). The library marketing toolkit. London: Facet Publishing.

Pride, W. (2012). Marketing principles. South Melbourne, Vic.: Cengage Learning.

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