The information technology has become the need of the organizations. It is important for the organization to implement the technology in order to attain the competitive advantage. The information technology is helpful in enhancing the organizational performance. IT is one of the powerful tools and the advances in the information technology the changes have occurred in the society. The information technology helps in communicating, producing the goods and share the information within the organization in an easier manner (Shaukat & Zafarullah, 2009).
All the processes and the activities of the organization are supported by the information technology as it provides with the ease to the organization to carry out the different functions (Gagnon & Dragon, 2018). The investment of the organization in the information technology helps in enhancing the image of the organization, and interest of the employees which eventually help in enhancing the performance of the organization (Liu, 2011).
The IT facilitates communication, enhance productivity, improve integration and enhance the service delivery. The growth and the change in the organization make the organization more dependent upon the information technology for the survival. The business problem s can be solved with the help of the information technology and can also make better decisions and enhance quality. The organizations can also help in competing in the global market and in the aggressive business environment (Kimani, 2015).
Q1 Who provides the new ideas for the café?
Q2 Are the employees provided with the training related to IT for performing their jobs and the responsibilities?
Q3 What are the strategies that are used by Café for providing the good internet services to the people apart from good quality of food for earning profits?
By using the big data, the companies can understand the needs and the demands of the customers, can understand the actions of the other companies and can develop the strategies to lead in the market place through analyzing the big data. The information or the insights about the operational costs, information about the customers and the other key aspects of the business can be obtained through big data. The companies can make better decisions with the help of it.
The cloud computing helps the companies store, share as well as consume the resources in an easier manner with great flexibility at low cost. It also helps the companies to develop high performance infrastructures on the mobile devices. The companies can develop effective and efficient business processes with the help of cloud computing and can achieve the benefits (Makela, 2012).
These technologies can help in enhancing the performance of the Cafe as through the mobile devices, the Café can connect with the customers easily. The cloud computing can help in enhancing the business processes in an effective manner as the café can store the information in an easier manner and can also share the information among the key people of the café for making the right decision. Yes, I would recommend these technologies to Shanghai Wireless café as these technologies can help in improving the operation of café as well as will help in increasing the profit of the café.
The restaurants that can attract the visitors of Shanghai Wireless Café
The restaurants that can offer good quality of contemporary Chinese cuisine to the customers at a lower price
The café will not be able to get enough supply when there are competitors and can become unable to obtain the food items from the suppliers at low price when other restaurants are providing good price to the suppliers.
The competitors can put their efforts to provide better services to the customers like good quality of food at lower price, other services to the customers like high speed internet and other technological services to the customers apart from good food. The competitors can offer the employees more salaries to attract them. The competitors can offer the suppliers with the high price for the food items in order to reduce the ability of Shanghai Wireless Café to obtain food items from suppliers. (CGMA, 2013)
The high competition is the force that influences the competitive advantage as the increase in the number of the competitors increases the challenges. The rivalry restaurant will always try to offer their customers with the best quality food and the other services in order to attain the competitive advantage (Wilkinson, 2013).
Fulfilling the needs of the customers in a better manner is the one of the dominant competitive strategy in wireless café’s marketplace. Satisfying the needs of the customers for the café is important in order to attain the attention of the customers towards the café. The customers are the major concern of café and offering best services as per the needs of the customers is highly important. The social networking technologies and the systems can help in enhancing the visibility of the Wireless Café among the customers through posting the advertisements and the discounts at café, quality service provided by the café and the free internet services. The customers are able to shift their choice towards the café by the help of the social networking and communicating with customers through this technology (Loizos & Lycourgos, 2005).
CGMA. (2013). Porter’s Five Forces of Competitive Position Analysis. Retrieved from Cgma.org:
Gagnon, Y.-C., & Dragon, J. (2018). The impact of technology on organizational performance. Optimum, The Journal of Public Sector Management, 28(1), 19-31.
Kimani, K. A. (2015). Impact of information technology on organizational performance: casse of of population services Kenya. Retrieved from University of Nairobi:
Liu, Y. (2011). Sustainable competitive advantage in turbulent business environments. International Journal of Production Research, 51(10), 2821-2841.
Loizos, C., & Lycourgos, H. (2005). A Customer's Expectation and Perception of Hotel Service Quality in Cyprus. Hospitality Review, 23(2), 43-54.
Makela, L. (. (2012). Top Three Technology Trends With The Biggest Impact On Companies. Retrieved from Digitalistmag.com:
Mathews, V. E. (2000). Competition in the international hotel industry. International Journal of Contemporary Hospitality Management,, 12(2), 114-118.
Shanghai Wireless Cafe. (2018). Shanghai Wireless Cafe. Retrieved from Higheredbcs.wiley.com:
Shaukat, M., & Zafarullah, M. (2009). Impact of Information Technology on Organizational Performance: An Analysis of Qualitative Performance Indicators of Pakistan’s Banking and Manufacturing Companies. European Journal of Economics, Finance and Administrative Sciences(16), 37-48.
Wilkinson, J. (2013). Porter’s Five Forces of Competition. Retrieved from Strategiccfo.com.
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