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Mcdonald’S Classical And Behavioral Approaches Assessment Answer


Classical Management Theories used by McDonald’s

The classical management approaches are largely grounded on the basic ideologies of management and centers on those aspects of management that deals with working issues and challenges. McDonald’s demonstrates several aspects of classical management styles such as Henri Fayol’s management principles and Frederick Taylor’s scientific management. Also, the giant retailer depicts how their management styles echoes their competition and this is believed to increase efficiency (Goldman, Santos, & Tully, 2017)

Taylor’s management style is revealed through the training of McDonald the specific systems, and education. On the other hand, Fayol’s management style is depicted via authority and division of labor of McDonald. The firm makes operative use of management concept through their classic corporation operations in the globe.

Just for instance, the cashiers at McDonald’s use a set of standardized queries that demarcate “Small, Medium, or Large” and “Would you like fries with that?” the retailer likewise utilizes a register to approve, to amass, and confirm the order; besides employing computer structures to convey the order into the holders for the use in the kitchens.

Efficiency is seen through the specific techniques used for preparing food. For instance, cakes are parched on each side and later detached from the meshed the moment system shows, and what follows is the applications of the condiments in premeasured amounts, after which the sandwich is enfolded. Several staff accomplish these tasks in an effort to make each chore as operative as possible.

Lastly, Taylor believes that incentives are primary in promoting high production. McDonald’s motivates its workers through programs like the recognition program, the Employee of the Month, and/or Company car program. Such incentives motivates workers to produce more rather than just relying on salary.

On the other hand, Henry Fayol principles focus on the five major factors of planning, organizing, command, coordination and controlling. McDonald has used these principles in its operations. To begin with, McDonald has high levels of relevancy with the proper planning of all the resources and activities carried out in the outlets. The element of quickness has been achieved only through proper planning process. Good organization in McDonald also allows them to deliver an excellent service to the customers.

Through command, the retailer is able to access all the activities and can easily focus upon making the alignment between all the operations. Further, coordination is seen through its principles like quickness and services. Through effective coordination of the various other departments and team members, the customers are granted effective services. Also, McDonald focuses on preserving coordination with outside business stakeholders. Lastly, the element of control enables them to promote effectiveness of their system and business model (Classical and human resources approach of McDonald).

In classical approach the role of communication is very huge and McDonald has made effective use of transformation took place in communication and interaction process.

Behavioral Approaches of Management used by McDonald’s

McDonald’s corporate management have faith in training and development at all stages via its Hamburger University On university’s website. Since training is not just offered to executives, the retailer is in position to spread and strengthen its culture and morals in all corners. The franchise understands that corporate ethics also have “individuals” as one of its stakes. That said, training also serves to support the philosophy at all heights via education and nurturing a confident image of the workers’ reputation to the firm.

Based on this article, do you think McDonalds is better off with classical or behavioral approaches to management? Make sure to explain and justify the benefits of either approach for McDonalds using the contingencies of management philosophies.

The kind of management style according to the article is classical. Classical approach to management echoes on planning, organization, coordination, and control. The primacy of planning is seen through efficiency. Fayol’s classical theories of management echo on customer service and efficiency of operations.

According to this article, before the CEO, Easterbrook took over management, the company was fractured, slow, and recording losses. Easterbrook states that "I was determined when I rejoined the company that I never wanted our size and scale to be a barrier to speed. The world is moving at an ever faster pace.”

Besides the drive for speed, Easterbrook took a whole approach to reconfigure the whole organizational structure of McDonald. All of these falls under Fayol’s principles of management. Easterbrook had to restructure the company and integrate its top five markets of United Kingdom, Germany, Canada, France and Australia into a single unit to more freely share unsurpassed practices. This deals with efficiency and effectiveness.

Besides, realizing that only China had the highest growing share, McDonald, under the leadership of Easterbrook, thought about stealing share from the competitors so as to adapt quickly to changes. Under the classical approach, it is believed that efficiency can be attained by echoing competitors, and this may be through merging or just copying their practices.


Classical and human resources approach of McDonald. (n.d.). Retrieved from dissertationhomework:

Eric Goldman, Tiago Santos, & Sara Tully . (2017, 10 2). Observation of Leadership & Organizational Behavior at McDonald's. Retrieved from Ericgoldman:


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