Nsab541B23 Integrated Marketing Communications For Assessment Answer
Answer:
Marketing Communication
Nike is believed to be one of the most famous sports brands spread all over the world.
The communication with the target markets is one of the most important sections of their worldwide success (Nike.com 2018).
They are very keen on promoting their products through the proper communication channels to get best results.
The marketing promotions they make are extremely focused on reaching the people.
They use several other communication strategies to reach to their firm as well.
The advertisements are made for the better connection with the target audience.
The marketing communication strategies of Nike are very effective and the target audience is greatly benefitted by their promotional activities (Belch et al. 2014).
Their motive is to attract the new customers at their disposal and retain the existing customers indeed.
The promotion is done through the advertisements that lift up the brand image of the company.
The demand for the products can increase with the successful promotions (Nike.com 2018).
Communication Strategies
They use the fame of the popular celebrities to reach to the customers (Nike.com 2018).
If the target customers see their favorite celebrities are using Nike products, they will automatically tend to use them as well.
Organizational Communication
The store personnel always communicate the best features of the Nike products to the people so it becomes very easy for them to use these products properly (Nike.com 2018).
Public Relations
The social issues that are linked with the company are handled properly as well (Belch et al. 2014).
The brands and products are promoted through establishing the proper public relations indeed.
The social issues also lift up the brand value of the Nike Company.
Justifications
References
Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), pp.37-46.
Nike.com (2018). [online] Available at: https://www.nike.com/in/en_gb/?cp=ahns_kw_nike_br!in!null!txt!g!device!Core%20Brand%20-%20GN%20-%20Pure%20-%20XCategory%20-%20Nike%20India%20-%20TM%20-%20General%20-%20EN_EN%20-%20Exact!nike!Exact&k_clickid=8842b251-7e5b-4e54-a3bc-446695e1ae51 [Accessed 23 Jun. 2018].
Yeshin, T., 2012. Integrated marketing communications. Routledge.
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