Nsab541B23 Integrated Marketing Communications For Assessment Answer

Answer:

Marketing Communication


Nike is believed to be one of the most famous sports brands spread all over the world.
The communication with the target markets is one of the most important sections of their worldwide success (Nike.com 2018).
They are very keen on promoting their products through the proper communication channels to get best results.
The communication channels they use are mainly the use of the social media and the personal selling process indeed (Nike.com 2018).
The marketing promotions they make are extremely focused on reaching the people.
They use several other communication strategies to reach to their firm as well.
The advertisements are made for the better connection with the target audience.
The communication with the customers is one of the most important strategies for their efficiency.
The marketing communication strategies of Nike are very effective and the target audience is greatly benefitted by their promotional activities (Belch et al. 2014).
Their motive is to attract the new customers at their disposal and retain the existing customers indeed.
The primary aim of the company is to reach the maximum number of target audience so they can create the most impact indeed (Yeshin 2012).
The promotion is done through the advertisements that lift up the brand image of the company.
The demand for the products can increase with the successful promotions (Nike.com 2018).

Communication Strategies

They try to earn the trust of the customers in the best ways so they create the advertisements in the ways that it would be highly effective for them as well.
They use the fame of the popular celebrities to reach to the customers (Nike.com 2018).
If the target customers see their favorite celebrities are using Nike products, they will automatically tend to use them as well.

Organizational Communication

The personal selling strategy is followed in the physical stores.
The store personnel always communicate the best features of the Nike products to the people so it becomes very easy for them to use these products properly (Nike.com 2018). 

Public Relations

The public relations of Nike is very commendable.
The social issues that are linked with the company are handled properly as well (Belch et al. 2014).
The brands and products are promoted through establishing the proper public relations indeed.
The social issues also lift up the brand value of the Nike Company.

Justifications

Lastly it can be said that the marketing communication strategies of Nike are very strong and these strategies always yield the best results for the company to get more customers. 

References

Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014. Advertising: An integrated marketing communication perspective. McGraw-Hill Education.
Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), pp.37-46.
Nike.com (2018). [online] Available at: https://www.nike.com/in/en_gb/?cp=ahns_kw_nike_br!in!null!txt!g!device!Core%20Brand%20-%20GN%20-%20Pure%20-%20XCategory%20-%20Nike%20India%20-%20TM%20-%20General%20-%20EN_EN%20-%20Exact!nike!Exact&k_clickid=8842b251-7e5b-4e54-a3bc-446695e1ae51 [Accessed 23 Jun. 2018].
Yeshin, T., 2012. Integrated marketing communications. Routledge.

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