Should Companies Embrace Social Business

Should Companies Embrace Social Business?

ITM 102 Section 061

Summary:

Businesses have started using social platforms to improve their networking in order to be efficient, this is due to the large number of emails that employees receive each day. Social networking could be effective in boosting efficiency and productivity as stated in the article. However, only some companies are successful in integrating social networking in their business, and this is because some employees might resist new tools and cling on to the old methods because it is more comfortable. For example, social applications such as Facebook and Twitter might not necessarily work well in an organization that has “incompatible objectives". Moreover, most employees are hesitant to use social media in a workplace because it is associated with the idea of personal means of self-expression and communication with friends. Although social networking has its ups and downs in a business, if it is used it can ultimately help employees work more efficiently and effectively, in this case is helped Esquel, a Hong Kong based cotton textile supplier save approximately $2 million each year.

Related Research and Commentary:

The main lessons learned from the case is that a company or business can either be successful in implementing social networking or not. Which brings up the question of whether companies should embrace social business? However, it all depends on the employees as well as the management on being able to provide incentives to try out new methods of working. One can say that because technology is becoming more and more apart of our lives it is hard to ignore. Therefore, more people try getting things done online rather than in person because it's more convenient, and in order for businesses to be successful they have to provide consumers with the ability to have access to it online. Employees also have to get things done faster, and this is where social networking comes to place. Social networking has been implemented in other companies such as KLM who uses Facebooks Messenger, which allows flyers to check in, receive flight status updates and more. However, some limitations such as time and money investment do hold companies back. If the social media efforts start to become a problem, it will require consistent monitoring of brand channels, and this will require time investment. In some instances, the business may have to prioritize social media over other urgent needs. However, Social networking improves the business process by increasing the efficiency of existing business processes, for example the automation of steps that were manual. It can also enable and entirely new process, for instance changing the flow of information the flow of information coming in and out of the company. Upon further research on Modcloth, it recently incorporated content that has become an extension of its brand. It enables the business to express its unique personality. Not only that but it has also branded body positivity and have based most their advertising online on Instagram which is why is has become so successful with integrating social networking.

Question #1: Factors affecting adoption of internal corporate social networks

Management: Employees who are used to collaborating and doing business the traditional ways needed more incentives to use social networks. Furthermore, most organizations are not ready to provide these incentives to the employees because they think it will decrease the efficiency of the employees.

Organization: Companies that have implemented social networks have found that organizations that are used to doing business in a particular method, find it difficult to practice a new method. A sizable number of employees resist the new tools, clinging onto the old ones in place.

Technology: Increased job efficiency is important. Therefore, the content on the networks has to be easy to access, up-to-date and relevant. Users need to be able to be connected with people that have the information they need.

Question #2: Experiences implementing internal social networks

Ridge Systems adoption of a cloud-based social tool, enabled employees to group chat, videoconference, task management and file sharing all in one place. This eventually reduced the number of emails from 200 to 30 per day. Modcloth is an online shop tied in with a strong social media presence. Modcloth was eager to adopt social networking tools because of its social media success. They adopted Microsoft’s Yammer, which helps new employees learn their coworkers’ names so that they would feel welcome thus saving them time and money. The Esquel Group in Hong Kong makes cotton tops for fashion brands. The social network Yammer helped unite its different lines of business, replicate innovation and efficiency and promoting solutions throughout the company. This was successful because it helped employees work more efficiently and effectively, by doing so Esquel saves about $2 million each year. NASA’s Goddard Space Center is an example of a failed implementation of a social network. They set up a custom-built enterprise social networking system called SpaceBook to help smaller teams to collaborate without emailing other groups. Spacebook failed because no one knew how its social tools would help people do their jobs. Success is based on the organizations culture and compatibility of these tools with the firm’s business process.

Question #3: Should all companies implement internal social networks?

Internal social network tools, for the most part are effective in boosting efficiency and productivity, while also enabling users to make better business decisions. This is because people are able to interact more with one another and get things done. Moreover, products expand the potential for innovation. This is shown in some of the organizations talked about in the article. Furthermore, it is it is also a cheaper alternative; therefore, it reduces expenses in other areas. It is also the fastest way companies can update and communicate information within a short period of time and attaining responses as well.

References:

Adams-Mott, A. (2019, August 8). The Disadvantages of Using Social Networks as Marketing Tools. Retrieved from https://bizfluent.com/13311902/the-disadvantages-of-using-social-networks-as-marketing-tools

Davis, B. (2019, April 30). 30 brands with excellent social media strategies. Retrieved from https://econsultancy.com/30-brands-with-excellent-social-media-strategies/

ModCloth - The Brilliant Content Marketing Strategy From One of The World's Most Inspirational Fashion eCommerce Brands. (2018, April 19). Retrieved from https://beeketing.com/blog/modcloth-growth-story/

Robles, P. (2016, April 1). Does the rise of messaging apps mean brands need a 'bot' strategy? Retrieved from https://econsultancy.com/does-the-rise-of-messaging-apps-mean-brands-need-a-bot-strategy/

Why ModCloth Has Social Marketing Locked Down. (2013, October 23). Retrieved from https://socialmediaclub.org/blog/from-the-clubhouse/why-modcloth-has-social-marketing-locked-down 

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