YOU NEED AN INNOVATION STRATEGY
For Many companies it’s hard to build innovation capacity of maintain it despite of the huge amount of investments. Even well-known innovators had hardships in sustaining their capacity. However other countless companies have find way to maintain their capacity with help of innovation strategies. This article explains how to create correct innovation strategy which will suit companies’ position.
Why innovation strategy important for company to sustain their performance?
How should be good innovation strategy?
The root of hardship in building and maintaining innovation capacity is lack of innovation strategy. There is lack of strategy to promote alignments among groups in organization, clarify objectives and help to focus on them.
Explicit innovation strategy created by senior management, and also which will promote alignment among groups in company, clarify objectives and priorities of projects will help create and sustain innovation capacity.
Company without innovation strategy won’t be able to make trade of decisions and choose all the elements of the innovation system. Innovation strategy is also must stay competitive as product itself. For sustaining innovation strategy’s competitiveness organization should invest to it continuously.
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